Blog: B2B Commerce // Targeted and personalised shop content and product offers

A modern online shop system is expected to be able to display offers and content targeted to customers needs to increase sales figures. While this has been a standard feature for end consumer shops it is a trend that is getting more and more important in the B2B sector, too. Matching recommendations based on buying and browsing behaviour are a much used method. This type of recommendations are usually generated through a so called recommendation engine.

Currently we are preparing another interesting module for our e-commerce platform silver.e-shop that allows shop owners to personalize and target shop content – through customer segments and filters.Custom information like banners, offers or products targeted towards selected customer segments can be shown on various positions in the shop. On top of that export files with customer data can be created from a segment to use in a newsletter or other marketing tools.

Read more on the blog about how customers segments can be used in the shop and beyond.
_{(The blog article is currently only available in German but we are happy to answer questions in English and hold an individual webcast in English.)}