High-quality product data that can be displayed flexibly depending on the target group and context are key to an optimal customer experience.
With the right PIM solution, you lay the foundation for successful Product Experience Management (PXM).
Managing product information in a future-proof and efficient way
The introduction of a PIM system or a PXM solution has several positive effects.
Central product management increases efficiency in your company. Because by bundling all data in one place, the product data can be combined into a uniform and universally usable database.
Data from different sources such as ERP, CRM, PLM, from partners and suppliers are brought into a uniform structure.
In the PIM/PXM, the product data can then be enriched with regard to different target groups and output channels, for example with different product texts and images, for the B2B shop and for brochures.
The central database opens up new possibilities for your sales and marketing to specifically address customers with the appropriate information on their preferred channels. Uniform and up-to-date data is always used everywhere.
Advantages of a PIM/PXM
- Central data storage
- Intelligent processes, improved productivity
- Flexibility
- Better data quality and data consistency
- Precise data for each output channel and target group
- Increased customer satisfaction
How to find the right solution for your business
A good PIM can be an important factor for business success, especially with large product portfolios, complex product data and frequent product range changes. Therefore, it is important to carefully evaluate which PIM or PXM is best for your purposes.
Before you start looking for the right PIM/PXM, you need to clearly define your goals. Think about what exactly you want to achieve with a product data management system and what functions are needed to achieve this.
When choosing a PIM, consider what data you want to manage and where you will use it. Is the focus on the online shop or other channels that need product data? If you primarily use the data in your online platform, you should opt for a PIM that is specifically designed for e-commerce.
The architecture and data modelling should not be neglected. The most important thing is the PIM's ability to map complex cases. Do you want to link content and commerce? Do you also want to integrate an ERP? Do you want to display products and content in a personalised way?
The PIM should then enable the linking of products with data sheets, instruction videos or blog articles, for example, as well as linking products and checking new articles from the ERP. Ideally, the PIM offers convenient, configurable workflows for this purpose in order to establish these links quickly and efficiently and thus create added value for the customer.
When choosing a solution provider, make sure that the software is continuously developed. Customisation options may also be relevant. Look for a PIM partner who will advise you competently and independently of manufacturers and compare your individual requirements with the available solutions on the market.
From PIM to Product Experience
Product Information Management serves as a central hub for product data, descriptive texts, images and additional information such as data sheets. Product Experience Management adds another dimension: the context in which the customer receives the data.
For certain channels and for different usage situations, the data can be prepared specifically and displayed in a personalised way. In this way, customer wishes can be better taken into account. Along their customer journey, customers always receive exactly the information they need. For example, the descriptive texts or images can be designed differently for different channels in order to present them optimally and reflect the information content that is desired at this point.
In addition, the product data can be linked to each other to offer the customer combinable items, to point out replacement items or successor models, or simply to achieve better upselling and cross-selling results.
This requires B2B traders to do a little more preparatory work in data preparation and, above all, strategic planning as to which products are related to other products and which channels fit their own marketing and sales strategy, in order to then adapt the data specifically for this purpose.
The reward for the effort is an extremely positive product experience and the possibility to use the data in a more targeted, personalised and dynamic way. In combination with personalisation or AI, customers can, for example, receive automated product suggestions that present them with truly useful, related products to match their selection or items they have already purchased.
Your Partner for Product Experience Management
To better assess the complexity of a PIM implementation, our experts support you with recommendations and offer joint workshops to illuminate the topic from all sides and make it tangible. We support you in the selection and integration of a PIM system that meets your individual requirements.
silver.solutions serves customers from a wide range of industries, each of which has very different requirements for product data and its management due to their specific product range. Our customers use PIM systems from various manufacturers, including e.g. Akeneo PIM, Contentserv Product Experience Platform, Informatica MDM and Informatica MAM as well as Prodexa. It is also not uncommon to use solutions that add PIM functionality to the ERP system used.
Contact us and let us advise you on the evaluation, implementation and integration of a PIM system!
