Internet World 2016: Content & Commerce – The future of online commerce
For silver.solutions and their partner eZ Systems this year's Internet World posed the ideal opportunity to present the joint solution for "Content & Commerce". The colorful booth was well received with the audience and invited visitors from a wide range of industries. With this joint trade fair presence silver.solutions and eZ Systems reinforce their long-standing strategic partnership and emphasise the importance of relevant content for all types of e-commerce ventures.
"Content meets Commerce" – "Commerce meets Content". Manufactures and vendors are currently looking for modern solutions to serve increasingly discerning customers in highly competitive markets. Up to now many websites suffered from “two site syndrome” which means online brand marketing and e-commerce sites were segregated and forced the user to jump between sections of the website. This quite often leads to interruptions and lost customers. Today we are aiming for integrated solutions that bring together brand communication and web shop, marketing and sales, content and commerce. The need for integration is driven by a need for consistency and contextualisation to provide a unified digital experience across a diverse number of channels.
It needs a new strategy to achieve this kind of integration of two entirely different teams within an operation. And it also needs new platforms and solutions to integrate e-commerce and web cms. Or even one step further, a single platform that offers content & commerce under one roof for the best possible user experience – silver.e-shop and eZ.
