Workshop: From hype to dailybusiness – Three top trends in B2B e-commerce and how your company can profit
During the B2B Strategiegipfel (strategy summit) on November 16th Ania Hentz and Frank Dege together with Bård Farstad from eZ Systems AS are holding a workshop concerning three top trends in today's B2B e-commerce – integrating dealers into your e-commerce strategy, content & commerce for B2B businesses and personalisation for business customers. Together with the workshop participants they are going to analise chances and risks and how those topics translate into daily business.
Manufacturers and retailers with a B2B business model are currently confronted with a whole set of new challenges. Market places are moving into the B2B segment and are opening up their platforms to B2B customers with optimised buying processes and special B2B services. By now it is common knowledge that starting up a simple online shop is not nearly enough anymore. Today it is about developing an all encompassing digital strategy. The strategy summit organised by Project Networks offers decision makers a platform to get involved into the topic, from digital brand building over online marketing up to omni-channel concepts. The summit presents more than 20 best practices and offers room for interactive workshops, round tables and individual conversations to benchmark your own e-commerce projects.
"Workshop: Vom Hype zum Tagesgeschäft – Drei Top Trends im B2B e-Commerce und wie Sie diese für Ihr Unternehmen nutzen können"
16.11.2017, 10:05 CET, Titanic Chaussee Hotel Berlin
