How intelligent product data management can help you turn your omnichannel strategy into a success - access the webinar recording now
Offering compelling experiences across the board is hard. A huge part of the challenge is providing rich and consistent product information delivered in context to all customers wherever they are.
Controlling the life cycle of its products and their enrichment is key ! Centralised and well-maintained product data is now a core requirement for successful business and thus for a positive seamless customer experience through e-commerce, websites, apps, catalogues, stores, ...
Companies in B2B trade, especially in technical trade, face the challenge of managing diverse and complex product data. The data often comes from various sources and is available in different formats.
This is where the Managing Product Information Management (aka PIM) or Product Experience Management (aka PXM) software comes with product enrichment, digital asset, frequent change requests and supplier’s catalog ingestion to shorten time to market, reduce your operating costs, facilitate team collaboration and set clear accountability, unify product data and prepare it for different channels
With central product data management, you break down data silos, bring all product data together in one place and enrich it with customised information for each channel. The data can be linked in a meaningful way, e.g. for cross- and upselling or alternative articles.
You will learn in the webinar:
- When do I need a PIM/PXM and why?
- Key Concepts & Principles
- Why centralised data collection is essential for the product experience.
- How optimised data enables efficient cross-channel marketing
- How to automate and personalise data delivery
- How to find the right solution for your needs?
- Case studies from real life
- Learn about current trends and practical examples in product data management
Register now for our free webinar with our partner Clever Age. You can access the webinar online immediately. The webinar is held in English.
About us
silver.solutions offers consulting and implementation for digitalisation with a focus on b2b ecommerce and process integration. silver.solutions is headquartered in Berlin (DE) and has been serving customers in the DACH region for more than 20 years.
Clever Age has been a specialist in digital transformation for more than 20 years and offers consulting, implementation and maintenance services as well as training and support for the overall digital system architecture.
Clever Age has its headquarters in Paris ( FR) and has 450 employees in 15 offices in France, Singapore, Hongkong, Vietnam and Montreal. Clever Age is one of the largest vendor-independent digital agencies in France and serves big companies worldwide.
Together, silver.solutions and Clever Age offer comprehensive digitalisation consulting and implementation services for the German-speaking market. The offer covers all areas from software selection for PIM, DXP, CRM, process and architecture consulting to the implementation of highly complex international projects.
